In order to promote the work of beekeepers and also with the intention to increase the productivity and quality of the Honey, Apis Nativa invests in the specialization of professional beekeeping and promotes fair trade, generating opportunities and improvements to their quality of life.

Every year Apis Nativa promotes beekeeping meetings, speeches and training done by renowed professionals of beekeeping, recognized in all the world. These moviments provide knowlegde, innovation and one of the most special ingredients of the "recipe of success" that have been helping to achieve important leaps in quality for Brazilian Beekeeping, thus contributing to build the history of the Best Honey of the World: the Apis Nativa honey.